Final Product

LO5: Production

Original Images

 I had the idea that I would use frames taken directly from the short film in order to help achieve the found footage effect that I wanted in my final poster.

To  create my first poster I took one of the pictures of Tom (who plays Dwayne in the film) and used the Posterise effect to try and replicate the look of vintage posters.


I used rulers to create a border for my poster.

I had this idea of removing the background and bits of the subject to connote the idea of not being sure of yourself. I did this using the magic wand tool.

Afterwards, I duplicated the layer and changed the layer to black to make the image a little clearer and to add some depth. However, I still though the poster looked bit bland.




I then had the idea of changing the background to black, which helps the text look much clearer. Then I changed Tom's image to red, to connote danger. In my research, I found that red was a common colour used in posters for horrors and thrillers.

A central theme of our short film is the idea of Xenophobia as well as general fear. The film specifically shows characters becoming seemingly delusional due to fear. I wanted to capture that by adding a sort of 3D effect.










Here I begin manipulating the colours by changing the hue and contrast of the top layer. Then I added a layer mask which allows me to select which areas of the layer will be visible. I did this in order to better replicate the repeating effect on an old VHS tape.   

In this video I begin building layers to make the found-footage effect look more authentic. Using a layer mask and the noise effect creates a sort of dotted effect to replicate the noise you would see back on a camcorder.

I copied and pasted the layer twice and changed which colour channels were visible.

LO5: Be able to produce an original print-based advertisement to be used within an advertising campaign

LO4: Be able to present print-based advertisement ideas to a client for feedback

I created a presentation for the client, explaining how I would approach the brief as well as showcasing early designs and ideas.

I then created a survey for them to give me feedback, which was mostly positive.

Drafts

LO3: Be able to plan original print-based advertisements to be used within an advertising campaign

Target Audience

Mind Map of Ideas

Budget

The budget for creating this poster is made up of the cost of the equipment needed as well as the cost of the programmes used to put the poster together, and so my total budget is £500.

Equipment - I already own the equipment needed for the photoshoot

Software - £20 per month, £60 for all 3 months

Promotion -  My budget for promotion is £300, this covers the cost of promoting the film on billboards, TV and social media over the course of two weeks. I will be making 20 large print posters(A1), buying them in this amount means that they will cost £9 each. I shall also be printing 40 A3 posters which will cost £2.80 each.

A large amount of social media advertising can be done freely, however, I will be spending £50 on features that allow me to sponsor posts such as the 'boost' feature on Facebook

Recce Sheet

House Style

Our short film is a psychological thriller/horror because of this our target audience is between 16 and 25. Posters for other films within this genre, such as this year's 'Get Out' by Jordan Peele rarely feature much colour. Black connotes darkness, fear and the unknown - three important elements to our short film. 

I will also be using Red as it connotes danger. Though our short film is not in the style of found footage, I feel that it is a great representation of teenagers, connotes danger and is also a stylistic choice that creates more spectacle and will entice the target audience. Because of this I shall also be using a variety of blues and greens. 

Sketches

LO2: Planning an advertisement campaign that includes print-based advertising

Aims and Objectives

In advertising, a company aims to create awareness of their company and the products and services they provide. For my particular advertisement campaign, I will be aiming to create awareness of the short film 'False Awakening'; for the most part film companies are commercial companies, this means they exist to make a profit. To do this I will be creating a variety print based media products such as posters, billboards, magazine covers/ in-issue ads, leaflets etc. These products need to be eye catching, in order to make the target audience see them and be encouraged to go and watch the film.

I will also be producing a logo for the film and it's advertising. This is important because it reinforces branding and becomes more recognisable to it's target audience. For 'Star Wars: The Force Awakens', for example, the Star Wars logo was used throughout it's advertising campaign because of how recognisable it is to the audience as a brand. A recognisable, eye-catching logo is a simple way to establish a brand and draw an audience in.

Target Audience

'False Awakening' is a light horror/ thriller, because of this my advertising shall be aimed towards a predominantly male audience aged 16-25. As this is a low budget independent  short film, this film is going to be aimed towards fans of other horror short films. My audience would be in the social grades C1/C2/D, this is due to the low budget of the film. Because of the low budget of the film, it will be available on free video streaming websites such as YouTube and Vimeo - these are websites that anyone can access for free, revenue is instead made through advertisements. At the same time however, the audience will still need access to the internet as 92% of this country's population does, therefore whilst the target audience does not need a significant amount of disposable income they do need enough to access the internet.

Campaign message 

The message for my advertisement campaign is that the product ('False Awakening') is a good short film that people should go and see. This will be done through the representation of the film in my print-based advertisements. For example, the house style running throughout this campaign  will be very dark to connote the dark themes within the film. To do this I will be looking at other thriller film posters. I will be using an informative mode of address in this advertising campaign, because my advertisements are there to inform the audience about this film.

Relevant legal/ Ethical issues 

The film 'False Awakening' is copyrighted to the creators of that short film, of which I am one. Copyright is a right given to the creators of an original work's use and distribution. Because I am a creator of 'False Awakening' I do not need to seek copyright permissions to advertise this film. However, copyright may need to be sought for use of particular fonts in my advertising campaign.

The Advertising Standards Authority

The Advertising Standards Authority (ASA) are an independent regulator of advertising in the UK. They work to ensure that advertising across all forms of media is truthful and inoffensive. It is important that I do not breach their regulations as they have the ability to remove or amend any advertisements that do. 

It is important that the violence featured in my short film is not featured in my print-advertisements in order to prevent causing offence to anyone. It is also important that it is clear to the audience that I am advertising a film in line with the ASA's regulations on misleading advertising. To adhere to this I will look at the conventions of existing film posters within the genre.

Regulatory Bodies

The BBFC (British Board of Film Classification) are responsible for rating and/or approving anything for TV and film in the UK. Once 'False Awakening' has been rated, it is important that this rating is shown on the poster so that the audience is aware of who the film is targeted at and if it is suitable for them or their child. As 'False Awakening' is targeted towards 16-25 year olds, it is important that the connotations of the film poster show that, in order to not mislead the audience.

Campaign Schedule

M2 Audio Visual

When creating my print-based advertisement, it is important that it also resembles the audio-visual advertisement for 'False Awakening' in some way. The most obvious being that the actors from the short film will be included in both forms of advertisement. The audio-visual advertisement will take various scenes out of the film so that the audience can understand what the film is about. Obviously, this can not be done with print based media. But the audience should be encourage to watch the film's trailer and check out any social media pages related to the film.